Privacy Policy

1. Introduction

The Apartment Plug, Inc. ("TAP," "we," "us," or "our") provides a video-first rental marketplace that allows renters to discover apartments and property managers to list available units. This Privacy Policy explains how we collect, use, store, and protect your information when you use the TAP mobile application and related services (the "App").

By using TAP, you agree to the practices described in this Privacy Policy.

2. Eligibility & Age Requirements

TAP is intended for individuals 18 years and older. We do not knowingly collect data from anyone under 18. If we become aware that such data has been collected, we will delete it promptly.

3. Information We Collect

A. Information You Provide

• Full name
• Email address
• Phone number (optional; used to deliver SMS notifications you opt into)
• Profile photo
• Renter preferences
• Listing photos, videos, and descriptions
• Messages with agents
• Information submitted to third-party screening services

B. Information Collected Automatically

• Device information
• IP address
• Approximate location (if enabled)
• App activity and interactions
• Analytics and crash data

C. Listing & Agent Data

If you list a property through TAP, we collect:

• Property address and details
• Photos, videos, and listing metadata
• Licensing information (e.g., DRE number)

4. How We Use Your Information

We use your information to:

• Create and manage your account
• Verify identity and secure access
• Display listings and match renters to suitable units
• Facilitate tour scheduling
• Process rental applications
• Enable communication between renters and agents
• Improve App performance and user experience
• Prevent fraud or misuse
• Provide customer support

5. SMS Messaging & Communication

A. SMS Consent & Use

SMS notifications are optional. You opt in by adding your mobile phone number to your profile and enabling "SMS Notifications" in your in-app settings. By opting in, you expressly consent to receive recurring informational text messages from TAP related to:

• Tour confirmations and scheduling
• Tour reschedule and cancellation updates
• New message alerts from leasing agents or renters

TAP does not use SMS for account login, identity verification, one-time passcodes, or marketing messages.

Message frequency varies based on usage.

Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP, or request assistance by replying HELP.

B. Mobile Information & A2P Compliance

TAP does not sell, rent, share, or disclose users' mobile information to third parties or affiliates for marketing or promotional purposes.

This includes:

• Phone numbers
• SMS consent records
• SMS message content
• Messaging metadata

Mobile information is shared only with trusted service providers (such as Twilio) solely to deliver the SMS notifications you have opted into.

These providers are contractually prohibited from using mobile data for their own marketing, promotional, or unrelated purposes.

6. Cookies & Tracking Technologies

We use device identifiers, local storage, analytics tools, and performance monitoring technologies to improve app functionality and user experience. Users may disable certain analytics through device settings.

7. Sharing Your Information

A. Property Managers, Landlords & Agents

When you engage with a listing, we may share:

• Your name
• Contact details
• Tour requests
• Information you voluntarily submit in rental applications

B. Service Providers

We share limited information with service providers who support TAP operations, including:

• TransUnion (tenant screening)
• Twilio (SMS delivery)
• Cloud hosting and storage providers
• Analytics and performance tools

These providers may only use your information to perform services on our behalf and for no other purpose.

C. Legal Requirements

We may disclose information when required to comply with legal obligations, enforce policies, or protect the rights, safety, or property of TAP or its users.

8. User-Generated Content (UGC)

Listings, photos, videos, and other content you upload may be visible to other users. TAP may remove content that violates our Terms or poses a legal, safety, or compliance risk.

9. Data Retention

A. Account Data

If you delete your account, TAP will delete personal data within 30 days, except where retention is legally required or necessary for:

• Fraud prevention
• Dispute resolution
• Legal compliance

B. Listing Data

When a listing or account is removed, public access is revoked. TAP may retain listing media and metadata internally for compliance, audit, and fraud-prevention purposes.

10. Data Security

We use industry-standard administrative, technical, and physical safeguards to protect your information, including encryption and restricted access. While no system is entirely secure, we continuously improve our security practices.

11. Your Privacy Rights

Depending on your location, you may have the right to:

• Access your personal information
• Correct or update data
• Request deletion
• Opt out of certain data uses
• Request information about our data practices

Requests may be submitted to support@theapartmentplug.com.

12. International Users

TAP is operated from the United States. If you access TAP from outside the U.S., you consent to the transfer and processing of your information in the United States.

13. Third-Party Links

The App may contain links to third-party websites or services. TAP is not responsible for their privacy practices. Please review their policies before providing information.

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Continued use of TAP after updates constitutes acceptance of the revised policy.

15. Contact Us

For questions or privacy requests, contact:

support@theapartmentplug.com

900 Van Ness Ave, Suite #102
San Francisco, CA 94109